As a result of the coronavirus, Virtual events are an inclusive way to bring your canceled event back to life. The size of the virtual events market was valued at 77.98 USD billion in 2019, and it will keep growing at an annual growth rate of 23.2% from the year 2020 to 2027. “(Grand View Research, 2021)

The pandemic, of course, accelerated that growth. But after organizers hosted several virtual events and realized the power of the virtual events, we are not going back to live events any time soon.

This article will cover several tips and pieces of advice; on how to shift from physical to virtual events in a way that will benefit your company.
Following the moves posted below will support your company to organize a virtual event seamlessly:

1- Set your goals!

Let's face it, as an organizer you host your event for many reasons, but the main motive is to expand in the market and generate leads. Setting up clear and straight goals in the preparation period of the event will help you set up the event smoothly.
The first and essential step is to know your targeted audience and one hundred percent of what you want to achieve from your virtual event.Important points tackle here for your virtual events:
• Clear goals for your event.
• What type of exhibitors do you want to include in your event?
• What features of the virtual event platform will be beneficial for the company.
• How big is the event?

Once you study all the points mentioned above, you will know who are your potential clients and attendees, and what exactly you are hunting.

2. Choose the right platform!

Picking the best platform to host your virtual event is a significant and critical step. As an organizer, you have to make sure that the platform will run smoothly with no errors.
Spend time evaluating your more than a few options and think about what features you would like to prioritize for your event. You should estimate the capacity of your event, how many exhibitors will register, and the estimated number of attendees in the event.

There are countless virtual event formats, from conferences, webinars, trade shows, fairs, summits, and much more. You have to study the following points to choose the right platform for your format:
• Your budget; even if your attendees will pay or not, you have to study your budgeting plan adequately. The main objective of your virtual event will determine the amount of money you will pay and if the event is worth the expenses paid.
• Easy access; the platform has to be user-friendly, intuitive, simple, and easy to use for attendees to log in effortlessly.

3. Study the features of the virtual event platform!

With virtual events, the experience is everything.

The journey starts with the moment an attendee signs up into the event until your post-event reports. The event experience is about every interaction an attendee has within the platform. Attendees need to be impressed, engaged, excited, and motivated for your event to be a victory.

Studying your virtual event platform will enhance your event and add elements of interactivity to help bring your event to life. The event attendees will feel more interested in the virtual event if the event has the correct features to avoid the gap between online and in-person experience.

4. Powerful content

Virtual events have a different vibe and atmosphere than physically attending an event. It is essential to attract the audience's attention with perfect content.
Your event should include powerful slides shows, Pre-recorded videos, and well-known speakers. The event should have a welcome video shortening everything running in the virtual event with catchy effects and stories.

When the virtual event content is well-done accurately, it will be perfect to illustrate the points of the events, making sure that it benefits your story and grabs all the viewers' attention.

You have to make sure that all your speakers are comfortable with posing for the camera they need to present clearly and work on their content to serve the purpose of the sessions, your role here is to make your speaker feel confident when delivering the presentation he prepared.
Additionally, he should look directly into the camera to establish a connection with the event audiences.

5. It is all about marketing!

When organizing a physical or virtual event, you should start designing a professional marketing plan that serves your event.
Start with promoting your branding through email newsletters, social media posts, and paid ads. Study how you wish to reach your audiences to connect with them and attract them to attend your virtual event.

When it comes to virtual events, everything is digital!
• Start with your hashtags, choose a unique hashtag for your social media platforms that represents your event.
• Everyone around the world uses Google to find an event happening right now. Study your SEO right and use the right keywords for people to find your virtual event and attend it.
• Advertise your event through your website or build a website to grow awareness concerning the upcoming event.

How Lynx will help you in your upcoming step?

Our team is ready to show you which step to take next, in which direction you should go. We believe that virtual events will change the world and have an enormous role in shaping business today.
At lynx "We Find a Better Way" we challenge the way of thinking and open the door to a new way of technology to help people find innovative solutions for their businesses.